In The Spotlight: Lua Proc

Another spotlight, with more on the way! As always, if you are or represent an upcoming artist, designer, producer, etc., and are interested in a feature, please visit our Features/Submissions page for more information! 

Today, we have hip hop artist Lua Proc! Raised in Pittsburgh, PA, Lua Proc is one of the city's buzzing artists. Though he started off working on his own music as an artist, he became the head of a record label after his friend who served as CEO was incarcerated. "I put myself on the back burner, and started pushing our top artist at that time," the rapper said. After going his own separate way from that label, Lua Proc began his own label,  High End Society Records, committing to invest in himself and his work. After receiving music from Pittsburgh producer Stevie B, he recording his song "Stunt Hard." "That helped me gain the confidence [I needed] and start making hit after hit, which got my buzz going across the city and and surrounding areas," he said.

Lua’Proc’s sound is inspired by his hometown of Pittsburgh and his real life experiences. “I've been through a lot from the struggle to the “ballin’” to fake friends crossing me. I've been through it all!” he stated. In addition to his own life, the artist draws inspiration from artists like Wiz Khalifa, Rick Ross, Jay-Z, 50 Cent, among others, as well as local artists like 2 GZZ and Tuffy Tuff.

His latest track, “Work,” features Kevin Gates. "We shot the video as well, which will be dropping soon," Lua Proc said.

Currently, Lua Proc is working on his debut album, Fish Tailing. "Fish Tailing is going to be all about my life, both good and bad," the artist stated. "It's going to have a little balling, struggling, love, hate, street, club and radio records on it." Wit the record, he hopes that listeners get to know and understand him better.

Right now, Lua’Proc is focusing on his upcoming project, as well as performances across the country. In terms of what separates him from other artists, he believes his experiences which impact his lyrics and messages are what make him unique. He strives to be the best artist, businessman and CEO he can be. “I plan on putting Pittsburgh on the map from my stand point,” Lua’Proc said. “I'm planning to become the industry’s next powerhouse!”

You can check out more from this artist on his official website, and hear more of his music on SoundCloud and Reverb Nation. You can also follow him on Facebook, Twitter, and Instagram!

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